Old Ads: Gotta Hate ’em

blow in her face

Anyone remember this one? “Blow in her face and she’ll follow you anywhere?”

I was around when women looked like this. I had that hairstyle. I’d put that at around 1968, ’69 and maybe it’s because I went to a women’s college but I’m pretty sure most women were on to this bill of goods the admen were trying to sell people.

That women liked you to be a little rough.

That showing a sort of casual disregard was catnip to the ladies.

That we all secretly LIKED being put in our place and degraded just a little.

Not so hard to believe advertisers would try that; in fact they’re trying it still.

But the blatancy of it: hard to believe this came out so soon before Oprah took to the air and shined her great spotlight on so many ugly things.

And check out this image below? One long damn way from Helen Reddy’s famous I Am Woman Hear Me Roar anthem eh?

man stepping on woman's head

 

It just kind of  leaves you speechless.

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